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Research papers

MUST

This paper describes how more market profit can be derived out of media data when: A) users are offered easy and practice-oriented access to the data, and when; B) new data are created which can provide answers to old questions. The problem is that a...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Erwin Weibel
November 11, 1996
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Citation

Weibel, E. (1996a, November 11). MUST. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/must


Research papers

Quality, so what?

Relationship with a medium, in the sense of usage of and attitude towards a medium, is underestimated in media-planning. Reading intensity seems to be a good indicator for page exposure, so for the opportunity to see an advertisement. Satisfaction...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Piet L. C. Nelissen, Jolanda van Kesteren
November 11, 1996
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Citation

Nelissen and van Kesteren (1996a, November 11). Quality, so what?. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/quality-so-what-


Research papers

The holy grail at a bargain basement price?

This paper reports on AGB’s introduction of a new single source type survey into the New Zealand and Australian markets. Combining the industry accepted currencies of TV viewing and print readership the New Zealand model adds a product...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Geoff Isaac, Brian Milnes, Park Beede
November 11, 1996
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Citation

Isaac, Milnes and Beede (1996a, November 11). The holy grail at a bargain basement price?. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-holy-grail-at-a-bargain-basement-price-


Research papers

Panel doubling operation

Within the extremely complex framework of Italian television, Auditel is working on doubling the meter panel and the adoption of new meters. This paper briefly describes the research structure and the choices concerning methods and technologies made...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Walter Pancini, Giovanni Rampi
November 11, 1996
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Citation

Pancini and Rampi (1996a, November 11). Panel doubling operation. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/panel-doubling-operation


Research papers

How TV campaigns work

This paper presents the results of the last in a series of surveys entitled Qualitaten der Fernsehwerbung, which describes in general terms the effective mechanisms of TV advertising in relation to actual exposure and uses this to derive media...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Christoph Wild
November 11, 1996
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Citation

Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/how-tv-campaigns-work


Research papers

Some differences in planning are unavoidable

There is a best planning method for each advertiser across countries, but it must be applied intelligently, adjusting it to the genuine differences between countries. Differences in planning between countries, agencies or companies are mostly...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Thomas Neumann
November 11, 1996
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Citation

Neumann, T. (1996a, November 11). Some differences in planning are unavoidable. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/some-differences-in-planning-are-unavoidable


Research papers

Living in the slow lane?

This paper questions the contribution that new information technology has made to the “sharp end” of the media business at the interface between the buyers and sellers of advertising. Although the author argues that the basic processes of...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Robert Hulks
November 11, 1996
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Citation

Hulks, R. (1996a, November 11). Living in the slow lane? . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/living-in-the-slow-lane-


Research papers

The growth of the region

This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the media measured, but, when viewed long term, also...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Katherine Page
November 1, 1996
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Citation

Page, K. (1996a, November 01). The growth of the region . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-region-


Research papers

Effective and fast media planning tools for TV

Only a few companies and agencies in Germany offer specialized software for media planning. The following paper would like to give a general view of the common features and methods of calculation those programs offer and which are agreed of...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Uwe Czaia
June 15, 1996
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Citation

Czaia, U. (1996a, June 15). Effective and fast media planning tools for TV. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/effective-and-fast-media-planning-tools-for-tv